Fashion/Music PR!: Pitchfork (My Addiction)

The music world has been immersed in a digital world varying from the recording process to the distribution. It has been amazing to watch recording artists literally become national and international sensations by just posting tracks on music blogs. I have to admit I have literally become addicted to following up and coming recording artists on blogs, and it has influenced my decisions of concert selections and album purchase as well. A website and music blog that I have avidly followed for a couple of years now is Pitchfork, an internet site that is dedicated to reviewing albums, publishing music and concert updates, as well as posting new tracks by artists. Pitchfork is a little more focused on the artists and bands that are starting out with playing for a handful of listeners versus a stadium-filled audience. It sort of plays into a rhetorical situation providing indie music enthusiasts or otherwise known as the audience with songs that invoke them with a certain message or discourse. I really do enjoy this site, not just for the content but for the easy navigation of the layout and design. Visual rhetoric is based on design and how the audience perceives that design, so I easily can find myself exploring the content for hours. The easy to maneuver play list allows for viewers to listen to a sequence of tracks in accordance to their release date.
Pitchfork is also accessible by social media genres as well, I actually follow their blog on twitter, which has actually become a very resourceful tool. The sight has awakened my senses to artists that I never imagined I would absolutely love. For instance Pitchfork has showcased tracks by music producer Clams Casino, a New Jersey band titled Real Estate, and covers from different artists for tracks by The Strokes, that I never knew existed. I encourage any music enthusiast to check this site out and transfix himself or herself in music they never have experienced before.