When it comes to predicting what will happen in the near future with both music and fashion, all that is certain is that the use of new media will be present in both mediums. Due to the lack of interest in print media in recent years, fashion marketers will have to do the following:
-Get Acquainted with Bloggers
-Eye-Catching Online Advertisements
-Popular Endorsements
-Charitable Cause or Eco-Friendly Publicity Push
Due to the struggling economy, new media will highlight designers and their art in an effective way available for all admirers of fashion. Examples like the “mini-movie” posted on youtube channels will connect designers to the public on an intimate level, yet reach worldwide advertising success. As for music, the same can be applied and new advances in streaming recording tracks on the internet will help gain the artists attention as well as a valid audience.
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